Serina Zepeda - Product Design Portfolio

I'm Serina Zepeda. I am a

I’m a Figma addict with experience designing entire products and collaborating across teams to create impactful digital experiences.

I co-founded Madasa Collective. We specialize in branding, product design, and software development.

My Studio Art minor and background in painting allows me to hone my creativity skills into user-centered design.

I was an engineer for 4+ years, giving me a distinctive mix of analytical thinking & business perspective.

A little personal:

I am a Latina Cali kid, who loves to drink matcha and play beach volleyball with my Xoloitzcuintle (Mexican hairless dog).

A little professional:

I am currently the co-founder and product designer for Madasa Collective.

A little prowess:

Design: Figma, Adobe Suite, Webflow

Research: OptimalSort, Miro, Figjam

Knowledge: UX/UI Design, User Interviews, User Testing

Skills: Collaborative, Detail-oriented, Organized

How I used stakeholder feedback to design an onboarding that boosts full account creation

Soluna | Mobile & Web App | Mental Health

Soluna, powered by Kooth, is a mental health platform for young people.

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How I streamlined maintenance requests and increased user satisfaction by 27%

Fixtrackr | Mobile App | Property Management

FixTrackr makes it easy for small-scale landlords to keep their properties in top shape.

How I collaborated with my client/dev to create a mobile-first music platform

SoundScout | Mobile-First Responsive Website | Music

A website where users explore new music through music festival lineups.

How I established an online presence and boosted client acquisition by 20%

Gen Fulton Consultancy | Responsive Website | Mental Health

We created a website and branding for our client who wanted to advertise her services as both a therapist and performance coach.

How I leveraged user research and testing to build a personalized styling experience

OFT PKR | Mobile App | Fashion & E-Commerce

An app that gives users outfit recommendations based on their personal style, size, and budget.