I'm Serina Zepeda. I am a
I’m a Figma addict with experience designing entire products and collaborating across teams to create impactful digital experiences.
I co-founded Madasa Collective. We specialize in branding, product design, and software development.
My Studio Art minor and background in painting allows me to hone my creativity skills into user-centered design.
I was an engineer for 4+ years, giving me a distinctive mix of analytical thinking & business perspective.
A little personal:
I am a Latina Cali kid, who loves to drink matcha and play beach volleyball with my Xoloitzcuintle (Mexican hairless dog).
A little professional:
I am currently the co-founder and product designer for Madasa Collective.
A little prowess:
Design: Figma, Adobe Suite, Webflow
Research: Figjam, Miro, OptimalSort
Knowledge: UX/UI Design, User Interviews, User Testing
Skills: Collaborative, Detail-oriented, Organized
Want to learn more? View my resume.
Selected work
How I used stakeholder feedback to design an onboarding that boosts full account creation
Soluna | Mobile & Web App | Mental Health
Soluna, powered by Kooth, is a mental health platform for young people.
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[ password - protected ]
How I redesigned the Community section to increase user engagement and retention
Soluna | Mobile & Web App | Mental Health
Soluna, powered by Kooth, is a mental health platform for young people.
Read Case Study
[ password - protected ]
How I streamlined maintenance requests and increased user satisfaction by 27%
Fixtrackr | Mobile App | Property Management
FixTrackr makes it easy for small-scale landlords to keep their properties in top shape.
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How I collaborated with my client/dev to create a mobile-first music platform
SoundScout | Mobile-First Responsive Website | Music
A website where users explore new music through music festival lineups.
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How I established an online presence and boosted client acquisition by 20%
Gen Fulton Consultancy | Responsive Website | Mental Health
We created a website and branding for our client who wanted to advertise her services as both a therapist and performance coach.
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How I leveraged user research and testing to build a personalized styling experience
OFT PKR | Mobile App | Fashion & E-Commerce
An app that gives users outfit recommendations based on their personal style, size, and budget.
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