serina zepeda

product designer

Hi, I'm Serina.

I am a Latina Cali kid, who loves to drink matcha and read books by the beach.

"I have the heart of a designer, but the head of an engineer."

I was a licensed engineer for 4+ years, which gave me a distinctive mix of analytical thinking & business perspective. At the same time my experience as a product designer (with my Studio Art minor) allows me to hone my creativity skills into user-centered design.

I co-founded Madasa Collective.

We are a California-based team specializing in branding, product design, and software development. Our team combines industry expertise with diverse perspectives to deliver unique, high quality products.

selected work

Fixtrackr

Mobile App

FixTrackr makes it easy for small-scale landlords to keep their properties in top shape.

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SoundScout

Mobile-First Responsive Website

A website where users explore new music through music festival lineups.

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OFT PKR

Mobile App

An app that gives users outfit recommendations based on their personal style, size, and budget.

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Gen Fulton Consultancy

Responsive Website

We created a website and branding for our client who wanted to advertise her services as a therapist and performance coach.

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